We work seamlessly behind the scenes with marketing agencies that need a dedicated paid media capability — without the overhead of building one in-house.
We adapt entirely to how your agency operates. Whether you need a silent execution partner or a visible extension of your team — we fit your workflow.
We adapt to how you work. Whether you want us fully hands-off in the background, co-presenting with your team, or anywhere in between — we match your process, not the other way around.
Plug us in as your agency's paid media department. We integrate with your account management workflow, attend client calls if needed, and handle everything from strategy to execution.
If you choose, we're able to operate fully under your brand. Your clients don't need to know we exist. All strategy, builds, reporting and deliverables can be presented as yours. Seamless, professional, and completely confidential.
We give your agency the capacity to grow into paid media immediately. Win bigger retainers by offering new services through us. Scale quickly without the risk of a full-time hire.
A simple, low-friction onboarding process means you can start winning paid media retainers immediately.
Your agency closes the deal. Paid media scope is included — we're already briefed and ready.
Strategy, campaign build, optimization, and reporting — all delivered to your standard and timeline.
Your client sees great paid media results. Your agency grows.
No two agency partnerships look the same. Here's how we typically collaborate:
If any of these sound familiar, a partnership with Initio B2B could be a natural fit.
You offer SEO, content, and other digital marketing services — but need to be able to offer paid media. We fill that gap without you hiring a specialist.
B2B paid media is a specialist game. If your clients are in SaaS, tech, or AI, our ICP-specific playbooks produce better results than generalist execution.
You advise on strategy but need a trusted execution partner to plug into client accounts and deliver — without taking over the relationship.
If you're an agency looking for a reliable, director-level paid media partner to work alongside your team, we'd love to hear from you.